对话荣耀赵明:打造"锐科技"概念 做年轻人的科技潮牌
<div class="img_wrapper" style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><div class="img_wrapper" style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> <img data-mceselected="1" data-mcesrc="//n.sinaimg.cn/tech/transform/302/w630h472/20190727/b7e0-iakuryw9421278.jpg" src="https://n.sinaimg.cn/tech/transform/162/w550h412/20190727/0c10-iakuryw9421638.jpg" /></font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 光彩总裁赵明第五次列席GMIC大会，和往届一样，这次他也分享了光彩对行业的一些预判：2019年是“疾风知劲草”的一年。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 赵明表示，国内智能手机行业的市场范围持续下滑，加上5G手机上市在即，很多用户还处于张望中，诸多要素混杂在一同，让国内手机厂商堕入了比2015年更惨烈的混战中。“今年的疾风曾经不是风口，而是一股寒流。”</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 赵明以为，艰难恰恰是一个企业中心才能的试金石，能够考验一个企业的底牌和底气。而光彩的底气，来自于其加速创新的“锐科技”，“光彩9X、聪慧屏以及鸿鹄聪慧芯片，都是锐科技战略的重要落地。”</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 7月26日，赵明承受了新浪科技等媒体采访，对“锐科技”理念停止了系统论述，同时也对聪慧屏、光彩5G、行业趋向等热点做理解读。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 锐科技：做年轻人的科技潮牌</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 在GMIC大会上，光彩正式发布了锐科技战略。赵明表示，锐科技战略是光彩进一步提升品牌独立性认知、明白下一阶段战略开展方向的又一严重动作。在他看来，锐科技是光彩创新理念的战略落地，同时也是区别于其他厂商的品牌亮点。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> “光彩是一个面向年轻人的科技品牌，我们要打造面向年轻人的科技潮牌。” 赵明提到，为了迎合年轻人，光彩要做得愈加大胆和英勇 ，“要勇于冒险，勇于探究。”</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 以刚刚发布的光彩9X为例，在这款千元机上，光彩一举包括了包括 7 纳米工艺的旗舰级芯片麒麟 810、4800 万 AI 超清夜拍等九大技术打破。这种举措超出行业意料。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 赵明表示，光彩就是要经过创新科技，让年轻人领会到创新的乐趣。他还称，光彩未来在技术选择和业务选择上会愈加激进，同时会把产品迭代和演进的速度加快，让光彩的品牌调性更有穿透性，愈加锐利，这也是“锐科技”理念的由来。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 聪慧屏：将像手机一样迭代</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 在演讲中，赵明对行将发布的聪慧屏作了“剧透”：聪慧屏搭载海思鸿鹄818聪慧芯片，八核处置性能、支持8K30帧视频解码、集成Histen音质优化技术，同时还将装备AI加持的升降摄像头。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 为什么要做聪慧屏？</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 赵明以为，将来一切的屏幕都会向聪慧屏方向去演进，往常的手机、笔记本电脑、平板电脑，都已完成了互联互通，但是到了电视这个环节，却呈现了断层。“华为想要用全新的技术和理念去重构传统电视行业，让消费者在各种各样的场所下，可以无缝地去切换。”</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 赵明提到，第一代聪慧屏只是定义了它的根本概念和雏形，之后会用做手机的思绪和理念对它停止迭代，把很多的创新和很多的才能赋予给它。他表示，聪慧屏会成为将来家庭的控制中心、影音中心和通讯中心。 “希望聪慧屏能够与手机构成双中心。”</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 关于树立聪慧屏生态，赵明表示，将来会基于华为HiLink体系，跟智能家居的同伴停止协作，华为不会直接进入生活类智能家电范畴，由于“让给消费者在家里全部都购置华为和光彩的产品，是不理想的”。华为的中心理念是专注于做本人擅长的事情，在整个以多屏为中心，有屏、有通讯体系的中心才能范围内做产品。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 5G：将是智能手机行业拐点</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 手机行业的拐点在哪？</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 面的媒体的发问，赵明给出答案：5G是将来10年最大的时机，它是一个上万亿以至十万亿美金的市场，这个风口将来各个行业都要去追逐。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 但赵明表示，假如没有中心技术，将无法去定义本人的5G节拍。它举例称，苹果收买英特尔手机芯片业务，就是要下定决计，把5G将来的开展控制在本人手里。“其实我们能够看到，抢先的科技品牌都在中心技术上，都在关键的战略控制点上不时地停止投入。”</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 就在赵明承受采访的当天，余承东在华为深圳坂田基地发布了首款商用5G手机“Mate 20 X”，这款手机是目前独一支持SA（独立组网）和NSA（非独立组网）的5G手机。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> 在和媒体谈到这个话题时，赵明表示，华为其真实一开端就控制了这种规范的开展，所以我们在设计芯片系统时分，就做成了NSA和SA都兼容，如今只要华为和光彩两个品牌能够提供相应的产品。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:12px"><span style="color:#000000"><span style="font-family:Arial, Verdana, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font size="4"><font face="微软雅黑"> “这个例子阐明，企业还是要踏踏实实地构建本人中心的竞争力，把战略控制点抓在本人的手里。”赵明总结称。</font></font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>
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